Facilitating Leading-Edge Retail Solutions for Complex Omni-Channel Experiences
Delivering innovative, pragmatic and sophisticated products and strategies that drive business growth.
Click here to boost your business with confidence.
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ANALYZING & Maximizing Merchandising Theories
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Surprisingly SIMPLE Personalized Customer Experiences
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COMMON SENSE Collection Zero-Party Data Growth Strategies
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Powerfully PRUDENT Pricing & Promotions
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Circular Economy VALUE ADD Thought Partnership
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360 Omni-Channel STRATEGIC Planning
Success Stories
Executive Skills
Omni-Channel & Multi-Brand Commercial Growth Strategies
Omni-Channel Business Alignment | Navigating DTC Supply Chain Complexities | Cross-Functional Strategic Business Planning
Go-to-Market Planning for New Products & Categories | End-to-End Product Lifecycle Management | Product Storytelling & Marketing
Fashion Merchandising, Buying & Planning | Trend Forecasting | Private Label & Product Development | Pricing Optimization | Assortment Planning | Inventory Management
Team Development & Cross-Functional Collaboration | Championing Business Innovation & Change | Process Design Optimization
Values
Curiosity | Fun | Integrity | Compassion | Family
Founder Profile
Mimi is a New Yorker – born and raised – with a global perspective.
While getting her B.S. in Business Management, she explored the the NYC fashion industry as an intern and started her first business, Mimith – designing, producing and selling accessories.
In 2005, she started her career with Saks Fifth Avenue in the retail training program. Over her 10+ years with Saks, Mimi scaled businesses in handbags, soft accessories, footwear, contemporary clothing & home+gifts.
🔍 ⚙️ — Mimi became a buyer just as the word omni-channel started trending and witnessed many technological advances integrate stores with e-comm platforms. Navigating the world of retail and tech innovation is the nexus of Mimi’s expertise.
🗄💼 — Mimi has a solid foundation in launching and profitably growing luxury lifestyle brands across retail channels with an in depth understanding of how to utilize financial and marketing levers to achieve revenue and profitability targets.
🌎🙇♀️ — At Rebecca Minkoff, Mimi led DTC merchandising, buying, planning and digital product strategies for retail stores and e-commerce. Mimi was the voice of the direct to consumer customer at every touchpoint of the vertical product lifecycle. As such, Mimi created a reimagined, channel focused & customer-centric product assortment with product development & design teams that capitalized on market-specific insights.
🛠🛒 — Mimi led cross functional teams implementing innovation software and hardware from concept to launch while providing retail industry insights to companies and engineers that met the needs of the business and the customer as a pilot customer for Shopify Plus, Shopify apps & widgets, analytics and reporting tools, smart mirrors + RFID tags, QR codes on handbags + app, self-checkout, AR & VR.
🖥 📈👀 — Mimi observed the challenges derived from scaling direct-to-consumer across all channels while being dependent on external agencies and digital products created by tech-first ventures new to the retail industry landscape.
💡🔌 — Mimi is currently advising SaaS, beauty & fashion luxury lifestyle brands and boards on navigating integrated omni-channel commercial solutions including strategic planning, digital marketing analysis, retail customer experience, and sales management.