mimith

Facilitating Leading-Edge Retail Solutions for Complex Omni-Channel Experiences

Delivering innovative, pragmatic and sophisticated products and strategies that drive business growth.

Click here to boost your business with confidence.

  • Inventory Management and Profitability

    ANALYZING & Maximizing Merchandising Theories

  • Consumer-facing SaaS Solutions

    Surprisingly SIMPLE Personalized Customer Experiences

  • COMMON SENSE Collection Zero-Party Data Growth Strategies


  • Product Management Solutions

    Powerfully PRUDENT Pricing & Promotions

  • Fashion Sustainability Solutions

    Circular Economy VALUE ADD Thought Partnership

  • Omni-channel Distribution

    360 Omni-Channel STRATEGIC Planning

  • "launching a resale service should command the same kind of thought and consideration that goes into designing a collection"

    Business of Fashion

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Success Stories

Executive Skills

Omni-Channel & Multi-Brand Commercial Growth Strategies

Omni-Channel Business Alignment | Navigating DTC Supply Chain Complexities | Cross-Functional Strategic Business Planning

Go-to-Market Planning for New Products & Categories | End-to-End Product Lifecycle Management | Product Storytelling & Marketing

Fashion Merchandising, Buying & Planning | Trend Forecasting | Private Label & Product Development | Pricing Optimization | Assortment Planning | Inventory Management

Team Development & Cross-Functional Collaboration | Championing Business Innovation & Change | Process Design Optimization

Values

Curiosity | Fun | Integrity | Compassion | Family

Founder Profile

Mimi is a New Yorker – born and raised – with a global perspective.

While getting her B.S. in Business Management, she explored the the NYC fashion industry as an intern and started her first business, Mimith – designing, producing and selling accessories.

In 2005, she started her career with Saks Fifth Avenue in the retail training program. Over her 10+ years with Saks, Mimi scaled businesses in handbags, soft accessories, footwear, contemporary clothing & home+gifts.

🔍 ⚙️ — Mimi became a buyer just as the word omni-channel started trending and witnessed many technological advances integrate stores with e-comm platforms. Navigating the world of retail and tech innovation is the nexus of Mimi’s expertise.

🗄💼 — Mimi has a solid foundation in launching and profitably growing luxury lifestyle brands across retail channels with an in depth understanding of how to utilize financial and marketing levers to achieve revenue and profitability targets. 

🌎🙇‍♀️ — At Rebecca Minkoff, Mimi led DTC merchandising, buying, planning and digital product strategies for retail stores and e-commerce. Mimi was the voice of the direct to consumer customer at every touchpoint of the vertical product lifecycle. As such, Mimi created a reimagined, channel focused & customer-centric product assortment with product development & design teams that capitalized on market-specific insights.

🛠🛒 — Mimi led cross functional teams implementing innovation software and hardware from concept to launch while providing retail industry insights to companies and engineers that met the needs of the business and the customer as a pilot customer for Shopify Plus, Shopify apps & widgets, analytics and reporting tools, smart mirrors + RFID tags, QR codes on handbags + app, self-checkout, AR & VR.

🖥 📈👀 — Mimi observed the challenges derived from scaling direct-to-consumer across all channels while being dependent on external agencies and digital products created by tech-first ventures new to the retail industry landscape.

💡🔌 — Mimi is currently advising SaaS, beauty & fashion luxury lifestyle brands and boards on navigating integrated omni-channel commercial solutions including strategic planning, digital marketing analysis, retail customer experience, and sales management.